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Your Weekly Monday Morning CSR Update

By Melissa J. Anderson

The Birds and Bees of Sustainability

Really fascinating article on Forbes CSR blog about how we can make culture change happen by examining the animal kingdom – through incrementalism rather than a top-down, hierarchical approach.

Energy Efficiency: A Tough Sell

JustMeans looks into the framework of energy efficiency.

WWF and Coca-Cola Partner to Save China’s Longest River

Triple Pundit writes about how the World Wildlife Federation and Coca-Cola are partnering up to improve the Yangtze, the third longest river in the world.

Why Electric Cars Should Be Marketed Like the Ford Fiesta

Triple Pundit also examines how Ford took advantage of crowdsourcing to sell the new Fiesta, and how this effort can be replicated for other green-leaning vehicles.

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